Hindustan Unilever Completes Acquisition of Uprising Science, Enhances Beauty & Personal Care Business

Hindustan Unilever Ltd (HUL) has completed its acquisition of Uprising Science Private Limited, a strategic move in the beauty and personal care business. The Competition Commission of India (CCI) has given the go-ahead for the deal, enabling HUL to take over 90.5% of Uprising Science's shareholding, with an intention to buy the remaining 9.5% within two years.

 

Key Highlights:

✅ CCI Approval: India's competition watchdog cleared the deal, upholding market regulation norms.

✅ Strategic Expansion: Minimalist's parent firm Uprising Science operates in skincare, body care, baby care, and hair care products.

✅ Financial Details: HUL's ₹2,955 crore transaction comprises secondary buyout and primary infusion to strengthen its premium beauty segment.

✅ Brand Portfolio Expansion: Lakme, Lux, Surf Excel, and Knorr owner HUL is focusing on consolidating its position in the premium beauty segment.

✅ Future Initiatives: The deal fits well with HUL's long-term vision, leveraging Minimalist's strength in science-driven skincare products.

 

With this historic acquisition, Hindustan Unilever is set to grow its premium beauty portfolio, solidifying its leadership position in India's personal care market.

 

Source: Press Information Bureau, Economic Times, ET Now