From Cart to Cooperative: Swiggy Instamart Backs Community Power with New Platform Category

Swiggy Instamart has joined hands with the Ministry of Cooperation of India to launch a stand-alone 'Cooperative' category, featuring cooperative brands like Bharat Organics offering organic food, dairy products, millets, and handicrafts. The April 26 MoU will enhance visibility for these offerings on Swiggy's quick-commerce and e-commerce platforms using technology to engage cooperatives and urban consumers.

 

Key points:

 

New category: Organic essentials, artisanal crafts, and dairy products to claim best digital shelf space.

 

UN alignment: The partnership comes during 2025's International Year of Cooperation, with awareness drives to be conducted across the country.

 

Packaging push: Comes after the launch of a world-class organic packaging plant in Noida for cooperatives.

 

Sources: Economic Times, PIB, Business Standard