Chinese Brands Charge Into Mexico's Booming Motorcycle Market

Mexico's motorcycle industry is accelerating with a projected 7.79% annual growth in ownership through 2028, driven by surging demand for affordable mobility and delivery services. At least 16 Chinese brands, including QJ Motor and YADEA, are set to enter the market by 2025, shifting from imports to local assembly. Italika currently leads with 68.9% market share, leveraging its hybrid import-local production model.

 

Sales hit 540,000 units by July 2023, with forecasts exceeding 1.4 million annually. Motorcycles now outpace car sales, fueled by delivery gigs—7 in 10 purchases are for app-based work. Rental services are also revving up, forecasted to grow at 11.1% CAGR through 2030.

 

The Latin American market, valued at $15.42 billion in 2024, sees Mexico as a key player, contributing 19.9% of regional sales. Electric models gain traction, supported by subsidies and eco-conscious trends.

 

Sources: 6WResearch, El Financiero, Statista