Campa Cola Makes a Splash: Reliance Unveils India’s Iconic Drink in Oman

Reliance Consumer Products Ltd has officially launched legendary Indian cola brand Campa Cola in Oman, a highlight of its Middle East expansion following an equally successful launch in the UAE earlier this year. Acquired by Reliance in 2022 and relaunched in India in 2023, Campa Cola is making waves in the Gulf with its vintage red and purple colours and range of Campa Cola, Lemon, Orange, and Cola Zero.

 

Oman launch takes advantage of growing demand for alternative beverages in the light of shifting customer trends and local calls to boycott American brands like Coca-Cola and PepsiCo. Reliance is working with regional distributors to scale up availability prior to the summer season, eyeing bottling partnerships in the region.

 

Campa Cola's push into Oman is a reflection of Reliance's ambition to be a global leader in the beverages sector, leveraging heritage, price competition, and strong distribution networks.

 

Sources: Gulf News, Instagram @thearabianstories, Economic Times